Top 10 Amazon PPC Tools For 2020
Amazon is getting more competitive by the year. In 2020, using the best PPC tools is no longer an option for success.
The goal of Amazon PPC is to increase your keyword ranking. Think of PPC as buying information from Amazon, they a lot more than you do on where your customers are searching for your products.
Even if you have a good selling listing, this the best way to collect and refine data to get more sales at a lower cost over time.
Why is PPC important to the success of your Amazon business?
Amazon PPC is more than just an add-on, it can play an important part of your business if utilized correctly.
Not only will PPC ads increase your sales but will also dramatically increase your organic sales.
What can PPC tools do for your Amazon Products?
- Analyze data to find the most profitable keywords for your products
- Understand how to troubleshoot your campaigns and keep your ACoS low
- Efficiently optimize your bids and continually test unique keywords
let us examine the best Amazon FBA PPC tools on the market in 2020. We will also cover 3 options for outsourcing your Amazon PPC to freelancers.
Ad Badger
Ad Badger is one of the most advanced Amazon PPC ecosystem in the market. Not only do you get their PPC software but they also provide you access to their high-level Amazon advertising forum with a community of serious Amazon advertisers.
As part of your plan, you will also get access to their Ad Badger Amazon Academy. Their course is designed to help you upgrade your PPC skills with over 5 hours of Amazon advertising training.
With Ad Badgers software, you can bid smarter than your competition, easily add negative keywords, and quickly find new profitable keywords for your Amazon products. They designed their software to help seller’s just like you save time, boost your sales revenue while eliminating wasted ad spend.
What their software offers:
- Account Navigator: You can quickly add new campaigns or keywords directly from inside Ad Badger’s software, just like you would in Amazon Seller Central but only faster. Their software also has other time-saving features such as jump-search and more.
- Bids by Badger: They analyze millions of bid changes every single week. Their PPC bid optimization algorithm will apply new bids every single day based on trending data to help you hit your target ACoS.
- Negative Keyword Nightly Hunt: You can set up a safeguard to protect your account from unprofitable ad spend in just 2 clicks. Their software will automatically scan your search terms to create new negatives based on your rules.
- Positive Keyword Quick Attack: Quickly scan through your search terms and add new keywords or product targets in record time. With about 5 clicks, you can take a term and add it as an exact, phrase, broad, or product target to a new or old ad group of your choosing.
Ad Badger PPC Pricing
Ad Badger's pricing options are based on your monthly ad spend. Here are their options.
| Your Ad Spend | Billed Quarterly | Monthly Pricing |
|---|---|---|
| $5,000 or Less | $87 | $107 |
| $5,000 -$25,000 | $143 | $177 |
| $25,000 or More | $450 | $497 |
Ad Badger PPC Reviews
Ad Badger PPC Coupon
PPC Scope
With PPC Scope you can minimize the effort it requires to maximize your Amazon profits. Their software is designed to optimize your Amazon Sponsored Ads to take minutes instead of the usual hours.
PPC Scope allows you to pinpoint the best and worst-performing keywords for your products so that you efficiently spend every advertising dollar.
They provide you exact PPC strategies that are proven and utilized by industry experts. Whether you’re just not sure where, to begin with, PPC or looking for advanced strategies, as part of your membership you’ll get access to pre-recorded strategies to keep you ahead of your competition.
The PPC Scope dashboard shows you everything you need to know, from profit by campaign/ad group/keyword, to your best and worst-performing keywords.
In an instance, you can get a holistic overview of your campaign performance to see where your ads are making you money and more importantly, where you are losing money. PPC Scope allows you to focus on scaling and growing your business while they take care of the behind the scenes.
What their software offers:
- PPC Scope can show you zero sale search terms/keywords instantly and you can use the Change Manager to Negative Exact Match them directly from PPC Scope.
- You can increase bids on keywords that have low impressions but a high click-through rate directly in PPC Scope and push changes to Amazon in seconds.
- 8 steps you need to know to achieve profitable ads and go from 80%+ ACoS to 20% or less in just 4 weeks.
- The best systems to effectively structure your campaigns for quick optimizations later which will save you a lot of time.
PPC Scope Pricing
| Mini | Small | Medium | Large |
|---|---|---|---|
| $19.99/Month | $44.99/Month | $64.99/Month | $84.99.99/Month |
| 1 Amz Marketplace | 3 Amz Marketplace | 7 Amz Marketplace | 7 Amz Marketplace |
| 3 SKUs | 10 SKUs | 100 SKUs | 1,000 SKUs |
| 500 Keywords | 8,000 Keywords | 12,000 Keywords | 20,000 Keywords |
| Expert PPC Tips | Expert PPC Tips | Expert PPC Tips | Expert PPC Tips |
| Email Support Team | Email Support Team | Email Support Team | Email Support Team |
PPC Scope Reviews
PPC Scope Coupon
PPC Entourage
PPC Entourage efficiently optimizes and expands your Amazon sponsored product campaigns to increase sales and profits so you can focus on growing your Amazon business.
Thousands of Amazon sellers use PPC Entourage to outperform their competitors, increase daily sales, and dramatically improve margins.
Their software is designed to quickly identify areas that negatively impact the performance of your campaigns allowing you to optimize them, lowering ACos and increasing profits.
PPC Entourage helps you locate untapped search terms that Amazon customers are using right now to purchase products. The platform harvests these sales-generating search terms and turns them into keywords that are applied to your campaigns.
This expansion technique allows you to get in front of a larger audience and helps you rank for these newfound keywords organically, thus increasing both PPC sales and organic sales.
What their software offers:
- Reporting and Education: You can easily view organic vs PPC comparisons, true ACoS and profits easily on the dashboard. You also get advanced reporting metrics along with weekly and monthly health reports.
- Campaign Optimization: The software allows you to leverage advanced autopilot mode. You have the ability to schedule campaigns by the time of day with day-parting. Take advantage of automated daily bids and bulk campaign optimizations.
- Campaign Expansion: You can access full campaign management in all one place and expand to test match types to find band new keywords. Get insight into advanced keyword performance and enhance product targeting.
- Listing Improvements: use PPC Entourage to find the best backend search terms. You can track keywords and rankings along with access to use search term reports to improve listing keywords Track your listing change impacts on PPC with A/B split testing.
PPC Entourage Pricing
PPC Entourage pricing options are based on the number of SKU’s you have.
| Subscription Package | SKUs Managed | Monthly Pricing |
|---|---|---|
| Successful Sellers | 1-5 | $47 |
| Advanced Sellers | 6-21 | $97 |
| Leveraged Sellers | 22-51 | $147 |
| Strategic Sellers | 52+ | $247 |
PPC Entourage Reviews
PPC Entourage Coupon
Seller Labs PPC
Ignite by Seller Labs can help you Amazon products get more traffic and grow your sales by automating your PPC campaigns. Their automation capability will allow you to put your PPC campaigns on autopilot and optimized to always make the most money possible.
By focusing on efficiency, their PPC software will ensure you sell more products and make the most of your ad budget. You can automatically receive suggestions for optimizing campaigns in a way that requires minimal to no work.
PPC tools are supposed to allow you to take control of your Amazon PPC and Ignite by Seller Labs does just that. Get more data than what’s available on Amazon beyond the 60-day historical limit to consistently grow your profits.
What their software offers:
- Easily Replicate Profitable Campaigns: Easily replicate profitable campaigns to increase sales and reduce time and work.
- Manage Sponsored Brands Ads: Manage Sponsored Brands ads alongside your Sponsored Products ads in Ignite.
- Schedule Ads at the most profitable time: Schedule ads at the most profitable time for you. Avoid wasted spend at non-peak times.
- Do Bulk Campaign Optimization: Do bulk campaign optimizations to speed up your workflow using advanced and customizable data filters.
Seller Labs PPC Pricing
Seller Lab's PPC pricing options are based on you monthly ad spend. Here are the options.
| Monthly Ad Spend | Monthly Pricing |
|---|---|
| $100 - $1,000 | $59 |
| $1,001 - $2,500 | $129 |
| $2,501 - $5,000 | $249 |
| $5,001 - $10,000 | $499 |
| $10,001 - $25,000 | $899 |
| $25,000+ | Conact With Budget |
Seller Labs PPC Reviews
Sellers Labs PPC Coupon
Seller.Tools PPC
Seller.Tools has a full suite of tools all designed to help you leverage Amazon data so you can take your Amazon business to the next level. You can use the same tools as the top 1% of Amazon sellers and solve the pain points that come with advertising on Amazon FBA.
Their PPC tool subscriptions come with world-class support. You can leverage some of the most insightful Amazon data in the market to ensure your PPC campaigns are always successful. Their data is actually directly from Amazon which means you’re always making informed decisions.
With Seller.Tools there are no limits to the number of products you can manage in your account. Their software also allows you to operate in most of the North American and European markets including:
- Canada
- Spain
- U.K.
- France
- Germany
- Italy
Easily manage thousands of keywords within their intuitive interface with little effort and time invested. Their keyword manager unlocks hidden profitable keywords and other powerful insights all in one place.
What their software offers:
- Professional PPC Automation: Streamline your advertising spend and automate your keyword bidding and your time by leveraging the power of PPC on Amazon.
- API Integration: With API integration from Seller.Tools you can set up your FBA business to fully run on its own and leverage the most important factors for success on Amazon.
- TSI+: Leverage the power of live traffic to organize and sort the most revenue-gushing, highest potential keywords in just a few clicks. Dial-in on your most powerful and highest-value keywords.
- Optimization: You can optimize across every keyword, ad set, and campaigns in minutes with machine learning-driven recommendations and smart bulk editing.
Seller.Tools Pricing
| Lite | Starter | Professional | Growth |
|---|---|---|---|
| $57/Month | $97/Month | $197/Month | $297/Month |
| 1 Amazon Account | 2 Amazon Account | 5 Amazon Account | 10 Amazon Account |
| 1,000 Keywords | 2,000 Keywords | 5,000 Keywords | 10,000 Keywords |
| 50 Alerts | 500 Alerts | Unlimited Alerts | Unlimited Alerts |
| No PPCS Access | Limited PPCS Access | Unlimited PPCS Access | Unlimited PPCS Access |
| No API Access | Unlimited API Access | Unlimited API Access | Unlimited API Access |
| Plus More Features | Plus More Features | Plus More Features | Plus More Features |
Seller.Tools Reviews
Seller.Tools PPC Coupon
SellerApp PPC
SellerApp PPC Analyzer can help you maximize your profitability. They offer Advanced PPC tools with a customized optimization strategy that can help you stay profitable over the long-term.
Their Amazon PPC tool is designed to equip Amazon private label sellers and brands with advanced optimization strategies focused on helping you build a strong advertising foundation.
Seller App can help you:
- Increase conversions 23%
- Decrease ad spend over 10%
- Campaign improvement probability of 74%
What their software offers:
- Seamless Amazon Integration: Seller App pulls PPC data directly from your seller central. You no longer have to export reports or manage tables.
- Flexible Data Filtering: Sort and filter the data in a way that best suits your objectives. View your ad campaigns daily, weekly, monthly or even with a custom view.
- Advanced-Data Control: The PPC optimization tool provides granular control of your data and ACoS which gives you complete data control.
- Expert Consultation: Their unique platform and expert in-house consultation provide a comprehensive look into successful PPC optimization.
Seller App Pricing Plans
Save 25% on each pricing plan when you opt for the yearly billing option.
| Monthly Plan | Professional | Business | Enterprise |
|---|---|---|---|
| Pricing | $199 | $399 | $549 |
| Products Tracked | 100 | 250 | 500 |
| Amazon Revenue (up to) | $25k | $100k | $10 Million |
| Amazon Ad Spend (up to) | $2.5K | $10k | $100k |
| Product Research | |||
| Keyword Research | |||
| Listing Optimization | |||
| Profit Dashboard | |||
| Chrome Plugin | |||
| Priority support | |||
| Team Members | |||
| Dedicated Success Coach |
Seller App PPC Reviews
SellerApp PPC Coupon
Sellerboard PPC
Seller Board provides profitability analytics that allows you to track your PPC campaign’s in an easy to view dashboard. Your campaigns, ad groups, and keywords are all tracked in a way that allows you to optimize bids and reach your target profitability.
They developed a unique algorithm that estimates profit by campaigns. Based on their estimated profit, the algorithm calculates the break-even ACoS and bid for every keyword and recommends on how to optimize your bids.
You can increase your profits, save time and easily access your exact key performance indicators in one place. Seller Board is also optimized for use on your mobile devices.
What their software offers:
- Live Dashboard: You can display detailed information on Amazon fees, PPC spends, return cost, promotion costs, and your fixed cost all in one place. You can also easily filter by time period or by-products to save you time.
- Cashflow: Their cashflow tool allows you to manage your cash flow by a click of a button to fill in the amount of additional investment in your business, the amount paid for the goods, dividends, and VAT. The forecast feature will help you plan the amount of available cash and make management decisions.
- PPC Optimization: The PPC dashboard tracks the profitability of your PPC campaigns, ad groups, and keywords to help you optimize bids.
- Product Breakdown: See the exact details of any product and for any period of time for any of your marketplaces. You can see actual sales, profit, fees, and expenses.
Sellerboard Pricing
Sellerboard has 3 billing options for each pricing package, monthly, half-yearly, and annual. Save an extra 10% with the half-yearly billing and 20% with the annual.
| Monthly Pricing Plan | Standared | Professional | Business | Enterprise |
|---|---|---|---|---|
| Pricing | $19 | $29 | $39 | $79 |
| Orders Per Month | 3,000 | 6,000 | 15,000 | 50,000 |
| Autoresponder Emails | 150/Month | 6,000/Month | 15,000/Month | 30,000/Month |
| Seller Accounts | 4 | 6 | 8 | 16 |
| Additional Users | 1 | 2 | 4 | 4 |
| Live Dashboard | ||||
| PPC Optimization | ||||
| Inventory Refunds |
Sellerboard PPC Reviews
Sellerboard PPC Coupon
Sellics Amazon PPC
Sellics has a all in one Amazon PPC software to help you with your campaign management and automation.
Their software is designed to help you grow your PPC advertising ROI while drastically reducing the hours you spend on Amazon ads management. They allow you to automate your keyword discovery and migration, and bidding.
You can stay on top of your sponsored product campaigns and track the performance of your ads for any given product and time frame. Their software tracks every change made to your PPC campaigns which enable you to access all your historical data that is not available in Seller Central.
You can use historical data to make smart decisions. Their aim is to help you learn from the past and know exactly which change leads to a boost in your PPC performance.
What their software offers:
- Automate PPC Campaigns: You can use their software to save time and achieve higher returns on your ad spend with a focus on growing your profits.
- Analyze campaign performance: Track your sponsored ads performance for any given period and see exactly which changes positively affected your campaign results.
- Sponsored Brand Management: Manage sponsored brand campaigns directly with their PPC software. See your total sales and ad spend for your sponsored products along with your sponsored brands. This allows you to easily understand how much your spending on your Amazon PPC.
- Automate Keyword Bidding: The software allows you to increase your ad spend efficiency and automate your keywords for bids. The automated bidding software will perform the routine bidding tasks for you, allowing you to focus on getting the most out of your Amazon PPC.
Sellics PPC Pricing
All Sellics plans include all the features that come with their Seller Editon package.
The pricing options are revenue based on your approximate annual sales. The monthly pricing options are on a pay as you go basis. Independent of the plan duration (1, 6 or 12 months), the full payment is always upfront.
| Annual Revenue | Monthly Plan | Biannual Plan | Annual Plan |
|---|---|---|---|
| $0 | $57/mo | -- | -- |
| $1k - $60k | $67/mo | $57/mo | $47/mo |
| $60k - $240k | $97/mo | $87/mo | $77/mo |
| $240k - $600k | $157/mo | $137/mo | $177/mo |
| $600k - $1.2 million | $217/mo | $187/mo | $157/mo |
| $1.2 million+ | $317/mo | $287/mo | $257/mo |
Sellics PPC Reviews
Sellics PPC Coupon
Trendle Analytics PPC
With the Trendle Analytic’s Amazon PPC software, you can maximize your advertising revenue by automatically optimizing your campaigns. The Trendle Analytic tool is created by Amazon sellers and designed specifically for Amazon sellers.
It gives you the ability to use powerful rules and algorithms to automate your ads so you can focus on growing your business. 90% of Amazon sellers see an increase in sales and a lower ACoS as a result of their PPC software.
They provide you video tutorials on how you can improve your strategies and PPC skills to go along with their software. From basic to advanced features, you can watch step by step guides on how to utilize their powerful software so you get the most out of your PPC budget.
What their software offers:
- Automated analysis to improve your ACoS based on your preferences
- Easily make campaign changes: change bids, add negative keywords, pause campaigns, add keywords, etc
- Enter your product costs to enable precise margin and ACoS objectives and effortlessly identify the key cost drivers
- Visually understand where your investment is tied up
Trendle Analytics Pricing
| Plan Features | Starter | Professional |
|---|---|---|
| Pricing | $50/mo | $100/mo |
| FBA Reimbursements | 10% | 10% |
| Keyword Ranking | 100 keywords | 1,000 keywords |
| PPC Reporting & Automation | Up to $2.5k Monthly Ad Spend | Over $2.5k Monthly Ad Spend |
| Automatic Emails | ||
| Profit Analytics | ||
| Inventory Forecasting | ||
| Split Testing |
Special Pricing Offer For Amazon Beginners
| Newbie Special Offer |
|---|
| $10/Month |
| Get all the features of the Pro! Only for new Amazon sellers with less than 1000 Orders sold since creating Seller Central account |
Trendle Analytics Reviews
Trendle Analytics Coupon
ManageByStats
With the Managed by Stats PPC software you can do everything you are now doing in Seller Central but do it faster, easier, and with more options.
Their Advertising Manager tool allows you to be in complete control of your Amazon PPC. The software is designed to free you from Seller Central and mange your ads effectively. You can increase the effectiveness of your tasks from campaigns to keywords with simple and basic tools.
ManageByStats gives you high-level oversight and insight bringing you the resources you need to achieve your advertising ACoS targets on Amazon.
What their software offers:
- Amazon ads made easy: The goal of successful Amazon ads is not just to increase sales, but to boost your organic search results and, thereby, your rank on Amazon.
- Rule Your Amazon Sponsored Products: Take control of your Amazon sponsored product ads with our advanced tools. Think of it like this: If Amazon Seller Central's advertising tools are the car you get from the dealership, the MBS Advertising Manager is that same car converted to a hot rod and ready to race.
- Targeted Amazon marketing is possible: If you sell items on Amazon in more than one market, or manage more than one brand, you need to manage your Amazon ads for all of them. MBS has you covered. With the ManageByStats Advertising Manager, you can manage your Amazon advertising for your brands, markets and accounts from a single login.
- Become An Amazon Advertising Master: Make it easier for yourself. Reduce, or even eliminate, time spent managing your Amazon PPC. Automate tasks that otherwise demand attention and resources. Enjoy full control, easy views, from big-picture down to detailed specifics, along with clear recommendations that you can accept or modify, then implement with a single click.
ManageByStats PPC Pricing
| Starter | Launch | Professional |
|---|---|---|
| $19.97/mo | $39.97/mo | $59.97/mo |
| Product Finder Tool | All Starter Tools + | All Starter & Launch Tools + |
| Competitor Analysis | Keyword Tracking | Profit Dashboard |
| Keyword Distiller | Product Tagging & Metrics | Autoresponder – 1,000/Mo Included |
| Wordsmith Listing Optimizer | Inventory Management | Keyword Tracking – 25 Keywords |
| Free Finder Chrome Extension | Supports Multiple Seller Accounts | Supports All Amazon Marketplaces |
| Plus more features | Plus more features | Plus more features |
Manage By Stats Reviews
ManageByStats PPC Coupon
Best Freelancers For Amazon PPC
Fiverr PPC Freelancers
One of the best platforms for finding freelancers who are qualified for any of your e-commerce or business needs is Fiverr.com.
If you don’t want to get one of the above mentioned PPC tools and would rather just outsource you Amazon PPC, Fiverr is a great solution for highly qualified PPC experts.
Simply click below and once on Fiverr, search “Amazon PPC” and choose a freelancer that meets your criteria.
Amazon PPC Freelancers on FreeUp
Freeup.com is another great option for finding pre-vetted Amazon PPC freelancers. Simply go to FreeUp and create your free account.
Once you create your account, you can submit a request for a freelancer for your Amazon PPC needs.
FreeUp will provide you pre-vetted reliable and experienced Amazon freelancers to interview and choose from.
Jungle Scout Market Amazon PPC Freelancers
Jungle Market is another option for finding quality freelancers that can take care of your Amazon PPC needs.
Simply go to Jungle Scout Market and search for “Amazon PPC”. You will be presented with many qualified options to choose from based on rations, pricing and total jobs completed.
You can also filter freelancer options by different criteria such as customer review, delivery time, and price range.
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Amazon
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to the next level?
Amazon
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to the next level?
